Affiliate Disclosure
The plain version of how money moves through this site. The tours and tickets themselves are compared across the Florence tickets and things to do in Florence pages, and the Florence city guide homepage ties them together.
The short version
Tour and activity cards on this site link to GetYourGuide. If you book after clicking one, the platform pays us a commission out of its own margin. Your price is identical either way, and clicking costs you nothing.
We are not a tour operator or a travel agency. We sell nothing, take no payments and act as nobody's agent.
Who does what
We compare listings and link out. The platform takes your payment, issues the voucher and handles customer service; the company named on the listing runs the actual tour, walk or transfer. If a departure is cancelled or a guide fails to show, that is resolved between you, the platform and the operator under their policies — we have no standing in that conversation and cannot refund or reschedule anything.
Museum admission is different. Where the official ticket office is the right place to buy — the Uffizi, the Accademia, the Duomo passes — the page links to it directly, with no tracking and no commission to us.
What the commission does not buy
Placement, ratings, wording. Nobody has paid to appear on this site or to be described in a particular way, and no operator sees a page before it is published.
The test is on the pages themselves: several of the most-read pages here send you to an official ticket office that pays us nothing, and recommend skipping a guided option that would. Where a tour is worth its markup we say why in the same terms — time saved, a room you cannot otherwise enter, a queue you cannot otherwise skip.
Ratings and reviews
Every rating and review count shown on a tour card is the platform's own published number, read on the date printed with it. We calculate no rating of our own, this site carries no aggregate rating of its own in its markup — it has no reviews — and we write no testimonials. Quoted reviews are short excerpts kept as published, with the source.
Prices
Tour prices here are the lowest adult rate on the listing at the last check, and ticket prices are the official rate on the institution's own page at the date shown. Both move: platforms reprice constantly and Italian museums adjust admission by season and by year. The figure that counts is the one on the checkout page before you pay.
When it disagrees with ours, the checkout is right and we would like to know.